When I hopped board in this project I was told the website needs a redesign and that it’s so horrible they wouldn’t even let me see it. So basically I had a blank canvas to start from. I tried to bring some pub life to the website with imagery while still keeping it fairly clean and modern.
In course of the site redesign it turned out they thought the logo should match the new look and I agreed. Inspiration came from a pint. Also the more graphical version of the logo has sort of a bottle label feel to it. Updated shirt design includes illustrations portray events the client organizes, cruise and bus tour for example.